• Course Instructor: Edward Gorbis
• Website:
• Course Topic: Unbreakable Mindset: 7 Days to Change Your Brain and Radically Transform Your Income, Career, Business, and Life
• Interesting Stats: Pre-orders yielded $14,000 in sales and generated $1000 per week in sales since launch.

1. Who are you?

I am a high-performance coach, career strategist, and author of the book Unbreakable Mindset. I teach immigrants and first-generation professionals to become aware of, and more importantly transform, the beliefs that drive success in careers, businesses, relationships, and life. 

I am the CEO of Career Meets World, an online coaching platform, and a startup advisor, helping startups develop their growth strategies. Edward was formerly a civil engineer turned Senior Sales Director at WeWork and has led various teams to generate more than $50MM in revenue over the last 10 years.

2. What’s your course all about?

This program is designed to help you break through the personal development ceiling by rewiring your brain and achieving the results you actually desire in your career, business, and in life. I focus on teaching people the power of belief systems and am passionate about serving people who had similar life experiences to me. 

3. What makes you an expert in this field?

Through extensive education and experience at hyper-growth startups over the last 10 years, I immersed myself into learning about psychology, neuroscience, personal development, and spirituality. This has resulted in the development of a powerful and practical system for empowering high achievers to break through to their next level of greatness in their career or business while having more time and freedom.

4. What is the transformation your course offers to the students?

You’ll learn a proven 6-step system to change your brain and radically transform your income, career, business, and life.

It’s the same process I’ve followed to accelerate my career growth to senior leadership, increase my income each year by 10-20%, and build my online coaching practice.

5. Which market does your online course serve and how did you get into it?

The course really serves motivated career professionals and entrepreneurs who may be hitting some resistance in their life. They’re feeling some sort of frustration, stress, confusion, overwhelm, tension, dissatisfaction, and lack of results in their career, business, or life.

However, my coaching practice serves immigrant descendants because as an immigrant from Ukraine, I want to empower as many immigrants as possible to be successful.

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6. Why is it important to you to serve this market?

This market is often misunderstood and underrepresented. Immigrating to America at the age of 5, I struggled to assimilate because my parents were teaching me one perspective on life at home while I was learning something completely different at school and eventually the workplace. This resulted to an identity struggle and limiting beliefs.

Throughout the course of my 10-year corporate career, I overcame many of these limiting beliefs. And now, I created a replicable process and system that can be utilized by people who deal with similar mental fog either as immigrants, career professionals, or entrepreneurs.

7. Describe the moment when you decided to create your own course. Where were you, what happened and why did you decide to do it?

I decided to create my course while vacationing with my family in Hawaii in November 2020. I had time to reflect on everything I had accomplished in my career, my coaching practice, and my life. I became incredibly grateful for all of the mentors, teachers, managers, and coaches who supported me along the way. 

I felt incredibly compelled to give back and support others who have endured a similar life and career journey, one that was filled with doubt, fear, anxiety, and some imposter syndrome. 

Once I learned how to overcome all of it, I knew I simply had to create a course that would teach others how to get rid of the led backpack they’ve carrying with them their entire lives.

8. How did you overcome doubtful moments during your course creation journey?

I overcame all doubt by understanding the value that I could bring others. The course is a culmination of everything I have ever learned about mindset and how successful people operate. I’ve followed this methodology to create success for myself, so I was solely focused on helping others.

This allowed me to thwart any doubts or fear that may have crept in. It allowed me to create the course end to end in 30 days. 

9. What are some of your tricks to deal with imposter syndrome?

In general, my trick to dealing with imposter syndrome is to do the inner work and appreciate where you are today, acknowledging that you have the tools or will know how to acquire the tools to accomplish whatever you set out to accomplish.

We can free ourselves from comparison. My course actually covers this in-depth and allows individuals to create an empowering belief system void of imposter syndrome.

10. How long did it take you to create your course?

From start to finish, it took me 30 days to create the entire course. This included creating the outline, structuring the talks for each module, recording, editing, copywriting, marketing, and sales.

11. How did your first launch go?

My first launch for the course was life-changing. I pre-sold 140 orders with 80% of the sales coming within 24 hours of launch. 

12. How do you structure your launches in general now?

I launch my courses on Gumroad, a platform for creators, and I specifically focus on pre-launching my Unbreakable Mindset Program. Pre-orders yielded great results because they created demand and excitement for the product. I would definitely recommend this approach to other creators.

13. Where does your traffic come from?

The majority of my traffic comes from LinkedIn, Twitter, and my email list. 

14. Which content do you like producing the most?

I love producing content that is actionable and inspiring. I will only lead with inspiration rather than fear. My content is centered on mindset and teaches people subsequent business, networking, and negotiating strategies. 

15. What online course platform are you using?

I am using Gumroad to launch and market my products. 

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16. What is amazing about this platform?

It is very creator friendly and requires minimal effort to launch. More so, it’s cost effective for course creators.

17. Which features do you wish this platform would have?

I wish this platform allowed you to create a more sophisticated marketing page for the courses and products that creators sell. 

18. Why did you choose this platform over other platforms?

This allows me to make the Unbreakable Mindset course more affordable to people I want to serve. 

19. Which other tools do you use to keep your online business running?

I use Squarespace to host my website. In addition, I use GSuite and Buzzsprout for my podcast.  

20. How many students have you served so far?

I have served a 200+ students since starting my business.

21. How much revenue have you created during your first launch, and ongoing?

During my first launch, I made almost $14,000 on the launch. The pre-order demand strategy was incredibly valuable. Since then, I generate approximately $1k from the course each week.

22. What are you running costs to keep the online course business going?

Hosting the course on Gumroad is extremely affordable as I pay $10 per month for Gumroad to host the course.

23. What are some of the biggest mistakes you made along the way?

My biggest mistake was truthfully not starting sooner in terms of building my personal brand and online identity. This would have enabled for a more significant launch and allow me to impact more people. I am not hyper-focused on building my online presence to extend my reach. 

24. How has your business changed since implementing an online course into the business model?

The online course is an incredible entry point into my broader coaching practice. It gives people a flavor for who I am and welcomes them into my 1:1 personalized coaching program.

25. How has your personal life changed?

My personal life changed simply by getting more free time to do what I want with my family. I automated a course sales process that not only brings in revenue but also potential 1:1 coaching clients. 

26. What’s the greatest transformational story you can tell about one (or more) of your students?

One of my most memorable people who I had the privilege to coach and who went through the Unbreakable Mindset Program (before it was even a self-service course) is someone I credit for helping my start my business. He assured me that my style and teachings changed his life and that I have the power to help change so many lives.

He is an individual I met 4+ years ago, and I coached him on the side before my business became official. He grew up in a small town in central California and had little guidance on how to get into college nor which colleges to go to. When we first met, he had imposter syndrome and little confidence on what it would take to be successful.

Through our work together, he came to one simple conclusion – everyone has the potential to be limitless. We have so much potential if we simply focus on developing an empowering mindset. Most people operate through a consistent stream of unconscious thoughts. He told me that he had always been at the mercy of the limiting beliefs his mom, dad, teachers, and friends instilled in him.

After working together for a year, he discovered an old layer of limiting beliefs and re-wired his brain, a process that I teach in the Unbreakable Mindset Program. After 2 years of working together, his salary has gone up over 100% and he’s earning more he thought would be possible at the end of his career. And the best part? He’s only 29 years old.

It’s been a tremendous honor to work with him and see that it’s possible to positively influence and impact someone’s life in a powerful way by simply teaching them how to develop an unbreakable mindset. 

27. If you could use a time machine and send yourself back to the time before you started out, what advice would you give yourself, knowing what you know now?

What I learned is that you don’t need to know the HOW things will happen in your life. You simply have to take powerful action and the opportunities and resources will start to show up.

Too often, we need to know the exact strategy for everything. Once I started taking imperfect action, I started to create more partnerships, network with more people, land more clients, and create courses in shorter periods of time.

28. What is your million dollar piece of advice to those who are just getting started in their online course journey OR for those who are looking to scale?

Self-awareness is critical when starting a business or an online course. Be aware of what you know and what you don’t. For everything you don’t know, do your research and identify the best people who can teach you successful strategies and fill in the gaps for yourself. Develop a personalized GPS system to create an online course rather than wasting thousands of hours trying to build everything on your own.

Get help. It’s OK.